The art of pitching
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared themselves to the hilt, while others believe that attendance is enough, it is easy to have a clash. When we know how formal the meeting is supposed to be, it becomes easier both to prepare and to participate. The concept of the level of formality fulfils the same function as a dress code, and a lot can be gained if it is made clear to the participants before the meeting. It is particularly easy to misunderstand the level of formality when the participants in the meeting have different cultural backgrounds. It is also in these contexts that it is particularly important to clearly communicate the level of formality to all participants. Read more about the Chadberg scale, which you can use to clarify how formal a meeting is, in our recently published Möteskokboken 3 by Erik Mattsson and Pia Moberg. There you can also read about how you can then think about meeting rules.
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…
INSiDR is an industrial doctoral project, a collaboration between the University of Borås, Jönköping University, the University of Skövde and several industrial partners including Ellos, Eton and Gina Tricot. On…