Other news

Some things never change

In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…

Presentation Skills

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Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Signpost

  Signpost means explaining your intention before you speak. This makes it clear to your audience what they should listen for – and it also makes what you say more…

Conversation Skills

Effective Meetings

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