Some things never change
In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Signpost
Signpost means explaining your intention before you speak. This makes it clear to your audience what they should listen for – and it also makes what you say more…