The Meeting Cookbook is here
Thank you to everyone who attended our book release live from Gothenburg and digitally from around the world. And thank you to everyone that made the book possible. The Meeting…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Talkback
Talkback means repeating exactly what the sender has said to confirm that the message has been received. This is an excellent way to end a meeting: go around the room…