INSiDR is an industrial doctoral project, a collaboration between the University of Borås, Jönköping University, the University of Skövde and several industrial partners including Ellos, Eton and Gina Tricot. On…
In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…
Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…
