INSiDR is an industrial doctoral project, a collaboration between the University of Borås, Jönköping University, the University of Skövde and several industrial partners including Ellos, Eton and Gina Tricot. On…
The webinar “Getting your message across” was conducted by Erik Mattsson before an audience of researchers, post-docs, PhD students and other university staff. Among the takeaways from the webinar was…
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
