Karelian Pie
You know you’re in Finland when Karelian pies are served for breakfast. Erik Mattsson had the privilege of spending a day in Finland with a global management team: “This is…
Other news
Feedforward rather than feedback
Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…