A reminder to us all
During today’s course for PhD students in popular science presentations at Chalmers University of Technology, the coffee cups were given a starring role.
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Management team’s communications skills are key
Time to develop your management team’s communication skills? The success of an organisation depends on a well-functioning management team. During the spring, we have worked with several management teams who…