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Towards a better fashion industry

Some assignments are particularly meaningful and fun. Right now Erik Mattsson is teaching a masterclass in presentation skills for the H&M Foundation, a foundation that supports industry in halving its…

Conversation Skills

Presentation Skills

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Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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AI as a speaker coach

If you want to practise your rhetorical skills, there are plenty of useful tools available. One of our favourites is Google Gemini. You can ask the AI to analyse a…

Conversation Skills

Presentation Skills

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