The world within cycling distance
The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Uppsala University at a distance
The webinar “Getting your message across” was conducted by Erik Mattsson before an audience of researchers, post-docs, PhD students and other university staff. Among the takeaways from the webinar was…