WHO is in Uppsala?
Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…
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Mirror
Mirror means mentioning what you think you see, without judging, to show that you want to try to understand. This is a simple way to start a conversation. In safe…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…