Signpost
Signpost means explaining your intention before you speak. This makes it clear to your audience what they should listen for – and it also makes what you say more…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Coaching in Shanghai
The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…