Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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A reminder to us all

During today’s course for PhD students in popular science presentations at Chalmers University of Technology, the coffee cups were given a starring role.

Presentation Skills

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Dresscode for meetings

A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared themselves to the hilt,…

Effective Meetings

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