Which role do you take?
Three hundred people in Chalmers’ largest lecture hall. Everyone is standing, talking over one another, and laughing. Some are being negative, blocking everything that is said. Deliberately. And they’re doing…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
The Elephant in the Room
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…