Academic Leadership in Europe
As part of the ENLIGHT academic leadership programme, top leaders from ten European universities met in Uppsala today. The theme of the day was leadership in a multicultural world. It…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Simplifying the complex
Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…