Coaching in Shanghai
The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…
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Which role do you take?
Three hundred people in Chalmers’ largest lecture hall. Everyone is standing, talking over one another, and laughing. Some are being negative, blocking everything that is said. Deliberately. And they’re doing…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…