Graduation Week is here
For two days we had the pleasure of working with this year’s round of the Global Graduates Programme at SKF Group: eleven MSc graduates who have had the opportunity to…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Slides, manuscript and documentation
A recurring pattern emerges, particularly in academia: manuscripts, documentation and slides become intermingled. Rather than making use of their three different functions: DOCUMENTATION should be readable by someone who wasn’t…