The world within cycling distance
The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…
Other news
The Meeting Cookbook is here
Thank you to everyone who attended our book release live from Gothenburg and digitally from around the world. And thank you to everyone that made the book possible. The Meeting…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…