The art of pitching
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal animal becomes so much smaller.
For example: If I, as a speaker, know that there is anxiety in the room: verbalise the anxiety. If there is a conflict in the group – tell me you know about it. If someone thinks I’m too old for my position: mention it, preferably with a twinkle in my eye, as when President Biden recently said that he “although it doesn’t show, been around for a while”.
This was one of many simple techniques we talked about during two half-day workshops on presentation skills at Lund Municipality. Thank you for the trust – and good luck in your important mission in the service of citizens.
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
Some assignments are particularly meaningful and fun. Right now Erik Mattsson is teaching a masterclass in presentation skills for the H&M Foundation, a foundation that supports industry in halving its…
One of our favourite tools with a wide range of uses is now available in digital form. Take a look at our online shop!…