Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth.
Storytelling is a particularly good technique when we are talking about complex things. Stories can help simplify, clarify, explain, bring to life and add a personal angle.
Most importantly, storytelling is a skill. You can get as good as you want. If you just practise.
So thank you for all the stories today at the Karolinska Institutet. And thank you for the privilege of meeting your master’s students, Matthew Kirkham!
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
The third and fourth three-day programmes in presentation technology for SKF are coming to an end. “These are my favourite courses”, says Erik Mattsson, “we start with the presentations that…
You know you’re in Finland when Karelian pies are served for breakfast. Erik Mattsson had the privilege of spending a day in Finland with a global management team: “This is…