Coaching in Shanghai
The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…
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Speakers’ training for doctoral students
INSiDR is an industrial doctoral project, a collaboration between the University of Borås, Jönköping University, the University of Skövde and several industrial partners including Ellos, Eton and Gina Tricot. On…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…