Stories at Karolinska Institutet
Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…
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AI as a speaker coach
If you want to practise your rhetorical skills, there are plenty of useful tools available. One of our favourites is Google Gemini. You can ask the AI to analyse a…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…