The world within cycling distance
The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Slides, manuscript and documentation
A recurring pattern emerges, particularly in academia: manuscripts, documentation and slides become intermingled. Rather than making use of their three different functions: DOCUMENTATION should be readable by someone who wasn’t…