Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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WHO is in Uppsala?

Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…

Presentation Skills

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Feedforward rather than feedback

Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…

Conversation Skills

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