Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Uppsala University at a distance

The webinar “Getting your message across” was conducted by Erik Mattsson before an audience of researchers, post-docs, PhD students and other university staff. Among the takeaways from the webinar was…

Presentation Skills

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Talkback

Talkback means repeating exactly what the sender has said to confirm that the message has been received. This is an excellent way to end a meeting: go around the room…

Conversation Skills

Meeting Technique

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