The Meeting Cookbook is here
Thank you to everyone who attended our book release live from Gothenburg and digitally from around the world. And thank you to everyone that made the book possible. The Meeting…
Other news
The art of getting your message across
Sometimes someone else sums up what you are talking about better than you can yourself. And that happened here at Chalmers University this week. Thank you, Areej R.
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…