The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said than done and you may need an outside perspective. The satisfied participant wrote afterwards: “It was fantastic! The coach really helped me a lot. Many thanks. Looking forward to more contact in future.”
After the coaching session there was a cup of coffee with a view of the Vinga lighthouse. It’s a small world.
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Signpost means explaining your intention before you speak. This makes it clear to your audience what they should listen for – and it also makes what you say more…
During today’s course for PhD students in popular science presentations at Chalmers University of Technology, the coffee cups were given a starring role.