Stories at Karolinska Institutet
Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Karelian Pie
You know you’re in Finland when Karelian pies are served for breakfast. Erik Mattsson had the privilege of spending a day in Finland with a global management team: “This is…