When experts talk to experts
What if the communicator is an expert? And what if the expert you’re talking about doesn’t want to let you This was the theme of today’s workshop in an unusually…
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Can you learn presentation skills through e-learning?
To want to learn, you need motivation. And being alone in front of a computer is not always the best motivator. That’s why we’ve built our hybrid presentation skills course…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…