Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Uppsala University at a distance

The webinar “Getting your message across” was conducted by Erik Mattsson before an audience of researchers, post-docs, PhD students and other university staff. Among the takeaways from the webinar was…

Presentation Skills

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Coaching in Shanghai

The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…

Presentation Skills

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