The art of pitching
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Communication is leadership — leadership is communication.
Last week Ordrum’s Erik Mattsson led a session on the theme “Communication in the Leadership Role” as part of Uppsala University’s program Leading and Developing in Academia, arranged by the Career…