Coaching in Shanghai
The morning included personalised speaker training with a keynote speaker in Shanghai. The same challenge as always: understanding the audience and clarifying the main message. However, this is easier said…
Other news
WHO is in Uppsala?
Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…