Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Dress code for meetings

A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared thoroughly while others believe…

Conversation Skills

Meeting Skills

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Feedforward rather than feedback

Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…

Conversation Skills

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