Signpost
Signpost means explaining your intention before you speak. This makes it clear to your audience what they should listen for – and it also makes what you say more…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Slides, manuscript and documentation
A recurring pattern emerges, particularly in academia: manuscripts, documentation and slides become intermingled. Rather than making use of their three different functions: DOCUMENTATION should be readable by someone who wasn’t…