The Elephant in the Room
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…
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Digital Types
It is not easy to know how one is perceived. Here are some common types we encountered during our digital meetings. What is your favorite? And who are you? …
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…