The world within cycling distance
The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…
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The World needs Support
Positive forces are needed in a world that in many ways is heading in a negative direction. That’s why I am deeply grateful to hold a workshop for the Novo…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…