Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Talkback

Talkback means repeating exactly what the sender has said to confirm that the message has been received. This is an excellent way to end a meeting: go around the room…

Conversation Skills

Meeting Skills

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Some things never change

In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…

Presentation Skills

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