Stories at Karolinska Institutet
Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Getting your message across
Sometimes someone else sums up what you are talking about better than you can yourself. And that happened here at Chalmers University this week. Thank you, Areej R.