When experts talk to experts

Varför fungerar e-learning sådär?

The vast majority of people who enrol in self-paced e-learning never actually complete it. This is not necessarily because the content is poor. It’s because nobody notices when they stop.

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…