WHO is in Uppsala?
Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…
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Getting your message across
Sometimes someone else sums up what you are talking about better than you can yourself. And that happened here at Chalmers University this week. Thank you, Areej R.
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…