Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
The third and fourth three-day programmes in presentation technology for SKF are coming to an end. “These are my favourite courses”, says Erik Mattsson, “we start with the presentations that…
Last week Ordrum’s Erik Mattsson led a session on the theme “Communication in the Leadership Role” as part of Uppsala University’s program Leading and Developing in Academia, arranged by the Career…
