Feedforward rather than feedback
Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…
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AI as a speaker coach
If you want to practise your rhetorical skills, there are plenty of useful tools available. One of our favourites is Google Gemini. You can ask the AI to analyse a…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…