Can we cure Alzheimer’s Disease?
Imagine if, in a few years, Alzheimer’s disease could be identified with a simple blood test and then treated effectively. There is hope. Hooray for science and REAL AD –…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Feedforward rather than feedback
Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…