Towards a better fashion industry
Some assignments are particularly meaningful and fun. Right now Erik Mattsson is teaching a masterclass in presentation skills for the H&M Foundation, a foundation that supports industry in halving its…
Other news
Academic Leadership in Europe
As part of the ENLIGHT academic leadership programme, top leaders from ten European universities met in Uppsala today. The theme of the day was leadership in a multicultural world. It…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…