Talkback
Talkback means repeating exactly what the sender has said to confirm that the message has been received. This is an excellent way to end a meeting: go around the room…
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AI as a speaker coach
If you want to practise your rhetorical skills, there are plenty of useful tools available. One of our favourites is Google Gemini. You can ask the AI to analyse a…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…