Some things never change
In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…
Other news
Dresscode for meetings
A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared themselves to the hilt,…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…