Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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Karelian Pie

You know you’re in Finland when Karelian pies are served for breakfast. Erik Mattsson had the privilege of spending a day in Finland with a global management team: “This is…

Presentation Skills

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WHO is in Uppsala?

Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…

Presentation Skills

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