Graduation Week is here
For two days we had the pleasure of working with this year’s round of the Global Graduates Programme at SKF Group: eleven MSc graduates who have had the opportunity to…
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Getting your message across
Sometimes someone else sums up what you are talking about better than you can yourself. And that happened here at Chalmers University this week. Thank you, Areej R.
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…