Dresscode for meetings
A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared themselves to the hilt,…
Other news
It takes a while for the penny to drop.
Nobody thinks it’s strange when a child falls off their bike while learning to ride it. Or when they swallow water while learning to swim. Or when they read slowly…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…