Digital Types
It is not easy to know how one is perceived. Here are some common types we encountered during our digital meetings. What is your favorite? And who are you? …
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Feedforward rather than feedback
Do you know how you are perceived? For most of us, this is one of the most important questions. And as a rule, we have no idea. We hope that…