Masterclass for SKF
The third and fourth three-day programmes in presentation technology for SKF are coming to an end. “These are my favourite courses”, says Erik Mattsson, “we start with the presentations that…
Other news
Simplifying the complex
Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…