Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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How do you become a good leader?

No one is born a good leader. You have to borrow from others. Some favourite techniques to practise: SHADOW! Ask if you can shadow a leader you admire for a…

Presentation Skills

Organisational and leadership development

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Uppsala University at a distance

The webinar “Getting your message across” was conducted by Erik Mattsson before an audience of researchers, post-docs, PhD students and other university staff. Among the takeaways from the webinar was…

Presentation Skills

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