Other news

Some things never change

In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…

Presentation Skills

Read more ⟶

Towards a better fashion industry

Some assignments are particularly meaningful and fun. Right now Erik Mattsson is teaching a masterclass in presentation skills for the H&M Foundation, a foundation that supports industry in halving its…

Conversation Skills

Presentation Skills

Read more ⟶

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

Read more ⟶