Other news

Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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The Elephant in the Room

You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…

Presentation Skills

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With Ericsson and XR towards the future

How can advanced digitalization revolutionize the development of cutting-edge expertise and collaboration between experts? In a conversation with industry representatives and politicians, we discuss how Extended Reality (XR), a collective…

Conversation Skills

Effective Meetings

Presentation Skills

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