Other news

Some things never change

In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…

Presentation Skills

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Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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The world within cycling distance

The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…

Meeting Skills

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