Masterclass for SKF
The third and fourth three-day programmes in presentation technology for SKF are coming to an end. “These are my favourite courses”, says Erik Mattsson, “we start with the presentations that…
Other news
A morning in Asia and an afternoon in the Americas
Currently, we are running our digi-physical course in Presentation Skills. Today, at the midpoint of the 28-day program, we held a digital Q&A session where participants received answers and feedback…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…