Graduation Week is here
For two days we had the pleasure of working with this year’s round of the Global Graduates Programme at SKF Group: eleven MSc graduates who have had the opportunity to…
Other news
Communication is leadership — leadership is communication.
Last week Ordrum’s Erik Mattsson led a session on the theme “Communication in the Leadership Role” as part of Uppsala University’s program Leading and Developing in Academia, arranged by the Career…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…