Can we cure Alzheimer’s Disease?
Imagine if, in a few years, Alzheimer’s disease could be identified with a simple blood test and then treated effectively. There is hope. Hooray for science and REAL AD –…
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The art of pitching
What’s the difference between a great idea and a funded startup? A compelling pitch. When you have just minutes to convince investors to believe in your vision, every word counts.
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…