The Elephant in the Room
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…
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The world within cycling distance
The research community has always been global. Meetings across national and cultural borders are commonplace. Without those meetings there just wouldn’t be any research. But even when it comes to…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…