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Storyselling – when you go from selling a product to selling a service

Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…

Presentation Skills

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AI as a speaker coach

If you want to practise your rhetorical skills, there are plenty of useful tools available. One of our favourites is Google Gemini. You can ask the AI to analyse a…

Conversation Skills

Presentation Skills

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With Ericsson and XR towards the future

How can advanced digitalization revolutionize the development of cutting-edge expertise and collaboration between experts? In a conversation with industry representatives and politicians, we discuss how Extended Reality (XR), a collective…

Conversation Skills

Meeting Skills

Presentation Skills

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