Simplifying the complex
Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
How AI improves your rhetoric – without replacing the human touch
It may sound contradictory, but the combination of human and artificial intelligence is actually a game changer for modern communication. The key lies in using AI strategically – where the…