Masterclass for SKF
The third and fourth three-day programmes in presentation technology for SKF are coming to an end. “These are my favourite courses”, says Erik Mattsson, “we start with the presentations that…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Stories at Karolinska Institutet
Storytelling is a powerful technique. We’re sometimes told that stories work best in soft contexts, but nothing could be further from the truth. Storytelling is a particularly good technique when…