Towards a better fashion industry
Some assignments are particularly meaningful and fun. Right now Erik Mattsson is teaching a masterclass in presentation skills for the H&M Foundation, a foundation that supports industry in halving its…
Other news
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Dresscode for meetings
A common reason why meetings go wrong is that we have different perceptions of what is expected of us as participants. If some people have prepared themselves to the hilt,…