Can we cure Alzheimer’s Disease?
Imagine if, in a few years, Alzheimer’s disease could be identified with a simple blood test and then treated effectively. There is hope. Hooray for science and REAL AD –…
Other news
Simplifying the complex
Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…