The Elephant in the Room
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…
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Autumn is finally here
The autumn job season is underway, and we look forward to communication training courses with SKF Group, Uppsala University, Karolinska Institutet, Södersjukhuset, the Swedish Bar Association, Chalmers University of Technology,…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…