WHO is in Uppsala?
Did you know that the World Health Organisation has an office in Uppsala? Uppsala Monitoring Centre, in its capacity as the WHO Collaborating Centre for International Drug…
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The Elephant in the Room
You have to talk about the ‘elephant in the room’ – the big thing that everyone knows but doesn’t want to talk about. But if you do that, the colossal…
Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…