Simplifying the complex
Ordrum through Erik Mattsson had the privilege of holding a course in rhetoric during the master’s program “Applied Communication” at…
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Storyselling – when you go from selling a product to selling a service
Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
Mirror
Mirror means mentioning what you think you see, without judging, to show that you want to try to understand. This is a simple way to start a conversation. In safe…