Philips sells light, not lamps. SKF sells rotation, not ball bearings. Rolls-Royce sells power per hour, not aircraft engines. It is becoming increasingly common, and there are good reasons, for…
In one of the last assignments of the semester, Ordrum’s Erik Mattsson visited Stockholm School of Economics Executive Education: I have stood in many phone booths over the…
It is not easy to know how one is perceived. Here are some common types we encountered during our digital meetings. What is your favorite? And who are you? …
